……And 9 Months after….

It was 20th August’08…I was coming for the Interview in Connecturf……Gautamm gave me address. It was something like Sitaram Mills Compound, N.M.Joshi Marg, Lower Parel (E).

I got a cab and told driver “Sitaram Mills Compound Jana Hai “...he took me to all compounds in Lower Parel except Sitaram Compound. Lol. After the lower Parel darshan when I finally reached Sitaram Mills Compound I saw all the old mill buildings and I thought where I am? It seemed as if time had stopped, koels chirping merrily. The hot blazing sun silently continues to throw more heat. No noise of cars…it felt like I was far off from Mumbai. I started wondering is this the right place for me? After the nomadic roam around for half an hour, I called up Gautamm several times to help me navigate my way. I finally reached & to my amazement the office seemed exceptionally larger-than-life, serene & full of positive aura.

Looking back now, when we started Search Department, we were only 3 people and we had only 2 small projects to handle. But things changed very rapidly after that. We had the opportunity to work with reputed clients. It’s just the beginning...Goodwill spreads eventually & here we are- NOW looking out to grow our Search Team...And after almost 10 months…with Jai Ho Congress, MOT and may more clients. Sparks like Ignition happening, I can safely say that this is the right time to dive into Digital Marketing & Advertising. I am proud to be a part of Ignitee which has a blend of talent, creativity, madness & lots of fun…great people to work with…hardcore foodies…hilarious dancers…crazy workaholics…singers…actors…& what not!

- Kamlesh Ek Sawal?

The People’s Verdict (and IPL’s too)

Anti-incumbency. Worked for one, and not the other. While many feared that the Congress might give way to the BJP, few would’ve betted on the Deccan Chargers going on to win the IPL (those who did made a LOT of money. A LOT)

You might wonder why I’m talking about both of these mutually exclusive events in the same context. Simply because the outcomes were staggeringly similar. It’s simple: the people have spoken for clarity in governance, as opposed to divisive politics. In the same way, the Deccan Chargers didn’t just sit on their bums (like last year). Every player in the team was given a well-defined role. Deccan was a team of Supermen, who had to come down to earth like Clark Kent and finish off the job. And finish it off they did!

The Congress, with the clever use of online advertising—thanks, in no small part, to Ignitee—reached out to the youth more than the BJP did, and by the time BJP woke up, the Congress were too far ahead. They had a good mixture of youth and experience in their ranks, similar to the Deccan Chargers. If Pragyan Ojha took a four-wicket haul in one game, then Gilchrist would take over the next game with a blistering fifty. It’s all about youth and experience in one heady mix.

And oh, us guys here at Ignitee—we too are a blend of youth and experience. Otherwise we wouldn’t have won these two clients—Congress and Max. It required a special blend, and we had that. Oh, congratulations to the Indian National Congress and Deccan Chargers—Jai Ho!