The People’s Verdict (and IPL’s too)

Anti-incumbency. Worked for one, and not the other. While many feared that the Congress might give way to the BJP, few would’ve betted on the Deccan Chargers going on to win the IPL (those who did made a LOT of money. A LOT)

You might wonder why I’m talking about both of these mutually exclusive events in the same context. Simply because the outcomes were staggeringly similar. It’s simple: the people have spoken for clarity in governance, as opposed to divisive politics. In the same way, the Deccan Chargers didn’t just sit on their bums (like last year). Every player in the team was given a well-defined role. Deccan was a team of Supermen, who had to come down to earth like Clark Kent and finish off the job. And finish it off they did!

The Congress, with the clever use of online advertising—thanks, in no small part, to Ignitee—reached out to the youth more than the BJP did, and by the time BJP woke up, the Congress were too far ahead. They had a good mixture of youth and experience in their ranks, similar to the Deccan Chargers. If Pragyan Ojha took a four-wicket haul in one game, then Gilchrist would take over the next game with a blistering fifty. It’s all about youth and experience in one heady mix.

And oh, us guys here at Ignitee—we too are a blend of youth and experience. Otherwise we wouldn’t have won these two clients—Congress and Max. It required a special blend, and we had that. Oh, congratulations to the Indian National Congress and Deccan Chargers—Jai Ho!

Desktop Cricket

No, this isn’t a new type of cricket. It’s the way people watch cricket at work. With the IPL fever well and truly on, it’s hard to keep your mind completely focussed at work. I mean come on, we’re all human and we love cricket.

And of course, Ignitee’s also doing work for the DLF IPL, so it’s an added incentive to watch cricket at work! (No, I’m NOT making excuses. We seriously do stuff for the DLF IPL!)

Now if you want to know how exactly people indulge in desktop cricket, here’s a sample tutorial:

1. Make sure that no one’s looking directly at your computer screen or you.
2. Run your hands furiously over your keyboard, as if you’re actually typing something.
3. Without lifting your head, lift your eyes above your desk and look straight at the TV.
4. Then, when you know that everyone’s looking at the TV, get up as if nothing’s happened, and ask, “WHAT’S THE SCORE?”

PS: This works only at Ignitee at certain select seating positions. The others have to get up and go right into the canteen to watch the game.

Hey, I got to get back to work. Believe me, this is a fun place to be in. Now, you know why.

Coffee@ignitee.com

The cries continued. I was desperately waiting for my morning cup of coffee, but nobody responded. That was when I got up and had a look around. Cups of coffee were being handed out to everyone else. That’s when I suddenly realised… this place has so many people! What was I doing sitting in front of my PC? Let’s have a round, I thought!

I exchanged pleasantries with everyone, right from the bosses in the cabins to those tireless guys in the pantry. Yeah, this place is well and truly ALIVE! Ignitee is abuzz with activity every second—you won’t find a dull moment here! Ah, the tussles between Business Development and Creative… India-Australia, step aside. But it’s fun, real fun. Work keeps churning out at the rate of knots and more work keeps coming in. I just LOVE this place! It just feels like home!

As I stood there day-dreaming, I was rudely shaken out of my stupor. There he was, my boss! I looked back towards my seat—a mob of 5 people, waiting to give me work. No problem. I smiled, hugged my boss, went back to my seat and started work. And oh, the coffee had reached, albeit by this time it was cold. I drank it though. Ignitee has a way of making you like things.