CHANGE IS THE NEED FOR THIS HOUR – IGNITEE ROCKS

As the heading goes “Change is the need for this hour” now you might ask why this gyaan session is happening. After joining Ignitee an advertising agency from a usability firm, I thought it will be just another Web Designing Firm but it is it surely more than that. Now you might ask, Why this title? Because just having a “Need for the Change” is not enough But “Getting Adjusted to the Change quickly” is also really necessary.

It really took me 1 & half month to adjust to this firm, but after 3-4 months I had a feeling that I was in Ignitee from 1 & half year or so.

Now you might ask, Why this difference?

Understanding the whole structure of Ignitee & in what way I am helping the company. As Ignitee have lots of Skill sets in many different fields, which makes the company different from a normal web designing firm. Tech team, Search Team, Creative Team, Operations Team, Accounts, HR etc & each team having different Skills sets within them.

AFTER 3-4 MONTHS…

The happiest thing for me as a part of Ignitee is, I get to interact with as good as everyone in one way or other & get to know them.

The other main happiest things to be in Ignitee are Table Tennis, Carrom, and UNO. Friday Fever being enjoyed with Dance, Fun-fair, Parties, in teams: Power Rangers, Fanatics, Angels & Demons, Holy Cow. These things are being carried out with loads & loads of work to everyone.

This was what Ignitee is all about.

Now it is the time for a Joke (PJ) in Hindi:

Que: आगर एक आदमी के ३घुट्ने है तो उस का नाम क्या होगा?

Ans: Nitin he he he

Now this is the Change from serious talks to a Joke. Work to Games/party, from being a superior to a being a friend etc and everything at Ignitee.

What else can you Change???

So what did you ignite today?

I am sure everyone reading this would be wondering what this post is about. Enlightenment! Perhaps you are considering becoming a speculator to comprehend the content of this post. Wouldn’t you like to know what it’s really about? Well, now you will! This series profiles a day in the life of every Ignitee professional.

All experiences are original & firsthand encountered. I hope you find this write-up handy as you go about reading it further or just too curious to know the end.

A morning, in the life of all Ignitee’s begins with a warm welcome, by our very own Julie at the reception further as you walk in to the office we are greeted with big smiles by our fellow colleagues. This gives us feeling of warmth that we share here at ignitee. Then starts a challenging day with some 10-20 odd mails to check & respond to over the past 8 hours of the last accessed mail box. Too time consuming to find that one message (Job list from our boss) in the mailbox offering a perfect day’s planning. After which begins the not so easy chores at work with a very little time for most of us to realise when the clock strikes 2 pm. Anxiously awaited cafeteria welcomes the cross table conversations during the lunch hours & unnecessary discussion accompanied with positive arguments amongst fellow colleagues or let me put it rightly as friends. 2.30 pm return to all the new challenges waiting for you to come & accomplish until you realise its 7 pm & people have started playing TT & fooling around in the office. Either you join them or you realise that there is too much of work for you to complete & submit for an upcoming pitch or complete some incomplete work for the existing clients. In fact right now while I am writing this post I realise there is still a lot of work pending for me & my team to complete for the day.

Well to cut this post short all of us would agree to this that despite the challenges that all of us face @ work, we are in no doubt that we @ Ignitee would always commit to hard & smart work without compromising on the output.

Cheers to all those who have helped Ignitee to prosper & attain a spearhead victory.

Still wondering about the title of the post.....Well the origin of this question comes from the scribble pad that acts as a true motivating factor for all of us @Ignitee. I don’t know how many of us have actually read the interesting facts at the bottom of every alternate page in the book.

PS: Spare some time to read the facts at the bottom of the book, some are worth reading.

A new synonym of ‘Faith’ = ‘Ignitee’

“Faith is the confident belief or trust in the truth of or trustworthiness of a person, idea, or thing.”

Its only when someone challenges your faith is when you stumble. In an ideal scenario one either defends strongly or gives up post struggling a little. Coming to the point and cutting the gyaan. Advertising agencies be it traditional or so called ‘BTL’, let me term is better, the so called ‘non conventional’ agencies are present due to ‘Faith’. Why? How? Is that what you are thinking? The answer is very simple. It’s because the client believes in the work. It is ‘this’ work that will do marvels to my brand. Obviously, not always does a miracle take place.

Just the other day I saw Bournville TVC again. To me it really didn’t make much sense. Well it’s my opinion. However back then the outdoor was just right! They did make the chocolate look very tempting and definitely they won at least one new customer (me). That too loyal. If a marketing head see’s that the communication message is actually showing what his customer wants to see, he is bought in. However, not always his prediction turns true because not all campaigns are successful. Point being, he had faith in what his agency did. Whether it is / was rocking or not.

It’s on this faith that we as agency survive. If they stop believing in what we are saying then digital agencies wouldn’t ever have got embraced by the brand managers. Going back into recent past, this new media- the world of digital was accepted by client because they liked what traditional advertising never got them. ‘Numbers’! This is exactly what marketing & sales manager’s love i.e. they exactly get to see what the ROI is. Hence the invention of CPLs. Is it just about getting leads? (coutesy: Dharma) Well, that’s what we made the clients believe and hence today we see lot of clients asking for CPL deals. That’s the faith they have in the medium. Rather that’s how they started believing in the medium.

However, as time changes and medium gets advanced, we always see revolution. Digital is one medium where magic happens probably every second. Today in this time of downfall where markets are collapsing, and companies don’t have money for advertising in traditional media, we see shift in digital media as well. Yes, this is the time when Digital media is being talked about the most. Yes, this is the time when we are seeing companies doing more of brand awareness campaigns and not just wanting a CPL deal. It’s right here in Ignitee where we beat challenges and battle the war and not let the client get misled. Its right here, that we speak their language, a language that they have been hearing for years ‘reach’ & ‘frequency’.(coutesy: Gautamm) We make them believe us and they do. Its faith after all. It’s their faith in us because of which we have made these magical campaigns which are one of its kinds.

They believe us not just because of what we commit but the experts behind it. The knowledge they have and with this expertise we win the clients faith. It’s about building the relationship with client. It’s in this wonderful place that I work where I have always heard Ramani challenging to client ‘We can beat your expectation and my team is ready to do that.’ Its not just client but internally we believe in each other and work together. We have faith in us. Yes! Ignitee Rocks!!

-- Mahek