Thursday, December 2, 2010

My First digital ad agency experience...

Yo estaba pensando que debo escribir en Español, pero mi español no es muy bueno… no importa, voy a escribir en Inglés. Por lo tanto, aquí va… [I was thinking that I should write in Spanish but my Spanish is not very good ... doesn’t matter, I'll write in English. So, here goes ...]

Well… it’s been only three months since I’ve joined, but I think I have already learnt a lot from all of you.

This is the first digital company I’ve worked with. I’ve had a lot of fun working with the team so far. It’s been a really good experience; every day I learn something new working with my team. In this regard, I would really like to thank Sreekant and Vikram for guiding and inspiring me.

I would also like to thank the Search team, Creative team, and Tech team, and all the other members at Ignitee, who’ve helped me a lot.

My first fully fledged campaign was Whirlpool’s Ek Jodi Kapda initiative. I didn’t realise it back then that it was going to be a case study for us. Again, I’d like to thank Vikram and Sreekant, who’ve guided me on this live project. I was worried whether something would go wrong. But I’d like to say ‘thank you’ to all the teams who supported me, because of which the project was completed smoothly.

I really enjoyed the Induction session when I went to Mumbai. Some people said things like, “Arre yehi hai… Ek Jodi Kapda… Pakdo isko…” I also enjoyed the welcome given by the tech and creative team there.

The audio workshop too, was awesome. It’s such a great idea to ask the employees to create a theme song for their own company.

Sitting late in office, working on weekends, shouting at clients, getting stinkers, bosses shouting at you—these things don’t create any negative impact. Instead, it gave me a new perspective and I was able to approach my work positively. Also, I’ve learnt that we, the client servicing people, are like ‘Dholaks: jo dono taraf se bajte hain’.

Here’s a small example:

Me: Hello, Saurabh, sir kaam kab tak kar ke doge??

Tech: Kaam ho raha hai yaar, jaldi de dunga…tere chakkar mein poora tech team baitha hai abhi tak office mein….

Me: Are mein bhi to baitha hun…

Tech: Karta hun yaar, jaldi karta hun…

Me: Bhai banner to resize karo jaldi… Aaj se campaign live hona hai..

Designer: Kal milenge saare…bahuit kaam hai yaar… Chal theek hai…. Half of them will be done today…rest tomm…

Me: Ok…Thanks…

So far it’s been a superb experience and I’m waiting for more challenges to come my way…

Saludos a todos!