Tuesday, November 23, 2010

Why my being with Ignitee was not a co-incidence?

Most people say that time is like a river that flows swift and sure in one direction. But I have seen the face of time and I can tell you that they are wrong. Time is like an Ocean in a storm. You may wonder why I say this. Come, sit down, and I will tell you a tale unlike you’ve ever heard.

I still remember the time when I walked into ‘Sitaram Mills’ for my interview. How worried I was as the place looked like a ‘Bidi ka Karkhaana’ with a touch of place where you kidnap people for ransom. But then luckily it wasn’t. My first step into Ignitee was my first step into the Digital World. And thus the journey began.

At start I was very chilled about things and didn’t really care where I was heading but with a great bunch of people around, I was destined for bigger and better things. Things changed and I from being a ‘lukha’ was groomed into a social media person. I really didn’t know what changed in me but it was probably because I was always surrounded by people who had the passion to do more. To achieve. To be successful. To be what they really wanted to be. And then began my race for excellence. I strived, I faltered, I accomplished, I chose, I was Ignited.

Day after day I worked and laughed. Worked hard and laughed even harder. From being frustrated to really achieving Nirvana at work. I felt it all. But that was a part of my learning process which is surely the winner in this journey of mine. However it’s not only the work that got me involved with Ignitee. It was the fun. I learnt how you can irritate people here and still get a smile at the end of it. How to help others and still feel you haven’t really done anything. How your smallest of work get appreciated by people who don’t even know you. How you can truly be happy with what you do and leave the day with a smile. But above all, how you can make friends? Cause I truly did.

Slowly and steadily I grew as professional and as a person. It is because I gave ‘Time’ to everything. I was never worried about where I will reach? I never really thought about the destination. It is the journey that mattered. And here I am standing proud to be a part of what was destined to happen.

Sometimes I feel, that if it wasn’t for the call that I had got from Ignitee, how life would have been different?

Would I have been the same ‘lukha’ with no real aim in life? Would I still be happy in some mediocre job I would have found somewhere?

But then, in a magical world there are no coincidences. Everything happens for a reason. It’s being at the right place at the right time. Time is what prevents everything from happening at once and I truly believe that though I still haven’t really pushed it to the limits, Ignitee has given me that thrust which will surely send me flying high in this journey of mine. And when sometime later in life I ever write a book about my life, the prelude will surely be ‘It all began at Ignitee...’

And here is special shayari for what I feel in this journey of mine with Ignitee.

“Main akela hi chala tha jaanib-e-manzil,

Log saath aate gaye aur caravan badhta gaya”

Khudahafiz
Mubashir

Monday, November 22, 2010

Ignitee is Second Home

It’s been over a year since I first stepped into the Gurgaon office of Ignitee. At first I felt very lost. Coming from a hardcore brand strategy background I wondered what am I doing here? SEM, SEO, SMO - What are these complex terms? Now that moment seems a thousand years old!

What I love most about working at Ignitee is working on something new EVERYDAY! I have had a chance to ideate for some of the best & biggest brands in the market and that too in the most interesting & upcoming domain which is social media. And of course the other great thing about social media is our SMO team @Ignitee. I’ve had such a great time working with Gautamm, Deepali, Mubashir, Krutika, Shruti and Kowkab.

Even though I work out of the Delhi office, I feel like I have the best of both worlds. I get to interact & work alongside the Delhi team which is a lot of fun! At the same time I end up working at the Mumbai office often alongside all the teams.

If I were to close my eyes, so many images flash in front of me: My first meeting with Atul, my first day at Ignitee, My induction in Mumbai, My favorite work @Ignitee, living and working in Mumbai, our laugh riot night with the awesome cab drive, the Mumbai Bollywood night party.

Also, I’ve made some good friends at Ignitee. Priyanka, Vivek, Kowkab. Thanks for being there.

If I have a bad day I don’t feel like taking a day off. I feel like coming to work @Ignitee

Looking forward to more awesome briefs, more crazy deadlines and loads of fun with Ignitees!

Cheers
Aditya

Sunday, November 21, 2010

My experience with Ignitee

It has been around 9 months since I first stepped into the Ignitee Office. I remember climbing those lonely stairs of the office and telling myself that this not a scene from a haunted movie and nothing bad will happen here. Fortunately for me, I think God was listening. I got hired, and there was no ghost.

My initial days at Ignitee were a breeze and I spent most of my time complaining of how there is no work to be done. Little did I realize that I was part of a larger plot, which constituted of brain storming and washing sessions, and sending out more ‘docs’ than the words in my thesis paper in my university. I was welcomed in the SMO team with all the warmth anyone could have asked for. Along with hard work also came the laughter riots which at that moment certainly seem can be heard all across Mumbai if not India. With the perfect blend of fun, work and digitizing, Ignitee has been a Life Experience and not something that will just go down my resume.

In my understanding, Ignitee works just like a joint family, with everyone doing their bit to keep the domino straight, working together towards common goals. There are values, morals, respect for each other, and most importantly, support from all the different levels in the organisation.

I have not worked anywhere before, and I don’t really know how other agencies/organisations work. But I am pretty certain that it cannot get better than this. Now I find myself climbing the same staircase that once I used to think was haunted, and now I know, it is haunted. It will haunt me for the rest of my life and remind me of my associations, colleagues, and friends at Ignitee if I was ever to leave.

- Kowkab Naim