Sunday, May 31, 2009

Renovation @ Ignitee – Live Concerto by Nihal Dylan

Don’t gather round in office, wherever you roam
And admit that the plywood around you has worn
And accept it soon that it’ll be up, through your nose
If your breath to you is worth breathing
Then wrap a hanky round your face
And stick to your zone
Coz the Ignitee, they are renovatin’

World Champs set to defend crown

The Indian team was captured by a group of photographers, practicing at the Lords Cricket Ground. They appeared to be relaxed and completely at ease—a sign that this is a world champion team.

Yes, T20 is back (barely a couple of weeks after the IPL) and it promises to be another heart-stopping, pulse-racing event. India is in an ‘easy’ group, with Bangladesh and Ireland. You remember what these two teams did at the 2007 World Cup, don’t you? Going by that yardstick, India is actually in a tough group.

But nothing seems to perturb Dhoni. Captain Cool, as always, says that the team is prepared and is ready to enjoy this World Cup. Boy, he is so cool, he could’ve even been working at Ignitee. We’ve got some really cool heads down here, believe me.

And when the mind is calm and without fear, success automatically follows. We’ve learnt that as a team, it is important to stay calm and confident, without being COMPLACENT. And that’s how World Champs defend their titles. All the best to the Indian Cricket Team!

Turning into a woman?? No way!

That’ll be my worst nightmare. I’m pretty much happy the way I am. I have committed no sins against women and I’m very appreciative of the fact that they exist. God knows we need women!

That’s just me, talking after viewing another episode of Bhaskar Bharti on Sony Entertainment Television. The thought is scary, you know. Because HE, sitting up there, is capable of anything (you have seen Bruce Almighty, haven’t you?). Basically, the reason I’m blabbering about all of this is because of the impact this serial has made on my senses. Whew! And of course, you might want to see the serial for Bharti alone (she’s cute, spunky, has attitude and… what we say… GUMPTION)

Another serial that reminds us why ladies are so important, and how nice it is to be a lady, is LADIES SPECIAL. The life of four middle class women, while it may not seem like a summer blockbuster prospect, is definitely a feel-good, emotional telly thing. And Neena Gupta back on screen after SO long—boy, you can’t miss out on THAT!

And oh yes, our place at Ignitee is full of special women. And yeah, we can’t do without them. But Lord, I still implore you to keep me the way I am. Not that I have anything against women, it’s just that I prefer being a man… for this lifetime, at least! ;-)

Tuesday, May 26, 2009

The People’s Verdict (and IPL’s too)

Anti-incumbency. Worked for one, and not the other. While many feared that the Congress might give way to the BJP, few would’ve betted on the Deccan Chargers going on to win the IPL (those who did made a LOT of money. A LOT)

You might wonder why I’m talking about both of these mutually exclusive events in the same context. Simply because the outcomes were staggeringly similar. It’s simple: the people have spoken for clarity in governance, as opposed to divisive politics. In the same way, the Deccan Chargers didn’t just sit on their bums (like last year). Every player in the team was given a well-defined role. Deccan was a team of Supermen, who had to come down to earth like Clark Kent and finish off the job. And finish it off they did!

The Congress, with the clever use of online advertising—thanks, in no small part, to Ignitee—reached out to the youth more than the BJP did, and by the time BJP woke up, the Congress were too far ahead. They had a good mixture of youth and experience in their ranks, similar to the Deccan Chargers. If Pragyan Ojha took a four-wicket haul in one game, then Gilchrist would take over the next game with a blistering fifty. It’s all about youth and experience in one heady mix.

And oh, us guys here at Ignitee—we too are a blend of youth and experience. Otherwise we wouldn’t have won these two clients—Congress and Max. It required a special blend, and we had that. Oh, congratulations to the Indian National Congress and Deccan Chargers—Jai Ho!

Tuesday, May 19, 2009

Google Maps: The Next Big Thing for Social Media

Google Maps is a basically web-mapping service application provided by Google to navigate you through your by lanes, your favorite restaurant..that new mall for shopping your levis jeans ( apparently Akki-Twinkle jeans unbuttoning tactics have started working on young men/old men/middle aged man!)...it helps you post reviews about any & every place on this earth. Note : Google Maps is very much similar to Google earth, however it is much more interactive. One can find out what's happening in your local area, post reviews about that latest food joint, connect with your school friends, add ratings & comments & much more.

let me throw some light on the intricacies & features of Google Maps, Somewhat similar to Google Earth, Google Maps are bundled with up teem features which will help you & your business visibility & easy access to your customers.


1.Put your business on Google Maps: Put you business on the Google Map & Expand your visibility.

2.Display your ads on Google Maps : You can Now Advertise on Google Maps..imagine someone searching for a particular location & he/she finds your relevant restaurant/store/product/service ad!

3.Google Maps for your phone :
*Download Google Maps for Mobile: Once you submit your mobile no you get a link, on activation of the link you can:
*Determine your current location with or without GPS
*Get driving and transit directions
*Get phone numbers and addresses for local businesses
*Run Exciting Contests on Google Maps: Recently a Book Launch did a exciting ‘Treasure Hunt’ with the help of Google Maps.


5.Add Videos & Pictures : On a specified location you can add pictures & videos

6.Write Reviews : Write reviews of your favorite restaurants, movies, places, etc

Google Maps overall is a great social tool for users as well as Social Media Enthusiasts.Way to Go!

Monday, May 18, 2009

Interesting Facts About Google That You Should Know!

Google is a way of life. We just can’t live without it! We Google recipes, we Google news, we Google videos, we Google cricket, we Google Google itself! Let's take a look at some of the interesting facts about Some of the interesting facts about Google:

*1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index

*2,000,000,000 (two billion) - very rough number of Google searches daily

·*$110,000,000 - approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button

*68,000,000 - The average number of times people Googled the word Google each month for the last year

*Google has the largest network of translators in the world!

*The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’

*They listen to feedback actively. Emailing Google isn’t emailing a blackhole.

*Employees are encouraged to use 20% of their time working on their own projects. Google News, Orkut are both examples of projects that grew from this working model.
*Famous Google Quotes : "Give Users What They Want When They Want It"
"Integrate Sensibly"

*Google's name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.

*Google started as a research project at Stanford University, created by Ph.D. candidates Larry Page and Sergey Brin when they were 24 years old and 23 years old respectively (a combined 47 years old).

*Google's index of web pages is the largest in the world, comprising of billions of web pages. Google searches this immense collection of web pages often in less than half a second.

*Google receives daily search requests from all over the world, including Antarctica.

*Users can restrict their searches for content in 35 non-English languages, including Chinese, Greek, Icelandic, Hebrew, Hungarian and Estonian. To date, no requests have been received from beyond the earth's orbit, but Google has a Klingon interface just in case.

*Google has a world-class staff of more than 2,668 employees known as Googlers. The company headquarters is called the Googleplex.

*Google translates billions of HTML web pages into a display format for WAP and i-mode phones and wireless handheld devices, and has made it possible to enter a search using only one phone pad keystroke per letter, instead of multiple keystrokes.

*Google Groups comprises more than 845 million Usenet messages, which is the world's largest collection of messages or the equivalent of more than a terabyte of human conversation.

*The basis of Google's search technology is called PageRank™, and assigns an "importance" value to each page on the web and gives it a rank to determine how useful it is. However, that's not why it's called PageRank. It's actually named after Google co-founder Larry Page.

*Googlers are multifaceted. One operations manager, who keeps the Google network in good health is a former neurosurgeon. One software engineer is a former rocket scientist. And the company's chef formerly prepared meals for members of The Grateful Dead and funkmeister George Clinton.

Tuesday, May 12, 2009

To SMS or not to SMS

Just recently, MS Gill (Honourable Indian Sports Minister) made a big hue and cry over an SMS contest started by the IPL. It’s a simple prediction contest where you get cash prizes if you predict (correctly) the number of runs that will be scored per over. Mr. Gill says that this could lead to betting and gambling, which are banned in India.

So, is a harmless SMS really that bad? Many people have taken part in contests such as these before, and so far no harm has ever come out of that. Of course, some people would call it rampant commercial exploitation (like Mr. Gill), but the important thing to note here is, people like SMS contests. In fact in our office at Ignitee, many of us indulge in these SMS contests whenever we have the time.

What are YOUR views on the subject? Are SMS contests really that evil? Or is Mr. Gill just making a mountain out of a molehill? Awaiting your thoughts, dear friends.

Monday, May 11, 2009

FYI: Fridays At Ignitee Attend At You Own Risk!




Finally the weekend's come
And everything is goin' down
Nine to five and now it's time
For me to get around
Good poppin' ain't no stoppin' everybody's in the mood
Mind blowin' once you feel the music startin' to get to you
Disco nights, party lights, it's all good for me
My sistas, enjoy your weekend
And may God bless all of you…..


I think every workplace has one thing in common; the common habit of staring at the wall clock/cell phones/ laptops/ etc to check the time on a Friday morning till evening. (Exceptions: Workaholics.) You mentally plan to get rid of all your earlier ‘I Swear’ promises and book tickets to a secret hideaway and buy/order a crate of beer and keep smiling & giggling while your colleagues wonder whether you need a psychiatrist or Ramdev Baba's Asanas.

However Ignitee is notorious for Fridays, especially when the good’ol friendly Ignitee’s turn rivalries! Fridays are Warzones at Ignitee. Lagaan ka team looks dry in front of our four teams: Holy Cows, Power Rangers, Angels & Demons & the Fanatix. We had a tough ‘Table-Tennis’ tournament which had mixed doubles playing & men’s double also. Though are beautiful babes never played TT ever in their entire life, they took rolled up their sleeves & were ready to give the guys run for their money! Then there was a “Whacky TV Commercial Idea’ which not only made our funny bones tickle but also led to the findings:


A.We had an amazing no of people who could mimic our bosses!
B.We had office junta from a non-creative background who came up with wackiest creative ideas.
C.The quiet ones suddenly became a chatterbox
D.Many hands went up for performing nautanki
E.Some of them became popular as Reshamiya’s & Mangeshkar’s with their singing talents

More on that later but on a serious note it helped me as a ‘fresher’ to bond well with peepal in Ignitee apart from my own team. It lead to a feeling of ‘oneness’ & ‘familyness’ with the ‘Hutke Friday Funda’s’ at Ignitee. The latest ‘Decorate Your Workstation’ was more like a ‘Kumbh ka mela’ with one workstation idea being ‘Ring Ring Ringa’ where the ‘workstation’ had the wackiest gifts to be won! Power Rangers did it amazingly well, the detailing like dressing up like a ‘pirate’ & shouting his ware like a typical mumbaiya & other members humming the ‘Slum Dog Millionaire’ Ring Ring Ringa enthusiastically. The judges tried their luck mostly at the Nokia Communicator. Better luck next time! Next was the ‘Baba’s’ workstation where in there were Multi-Cultural & Multi-Lingual Babas...buy a watch & your time will change says the ‘German Baba’ …it was amusing & visually appealing…good job Fanatix!

Then came our good old Nihal with an extremely whacky theme of the ‘Recession hai tou Hairkut ke Saath Bypass muft’ A ‘Doctor-Cum Barber’s Workstation’ which kept us laughing till we all dropped. Finally the Holy Cows…ahem ahem…well these poor cows took the competition theme quietly literally & decorated the workstation as they would for their actual workstation…but then the ‘Color Dip you Finger & Stamp it’ theme was like a fresh dew ..Apart from that the cow’s workstation had the ‘We are friendly & approachable’ theme...Chocolates, Cadburys & lollies were distributed & in the end it was a pleasant experience. In the end we are all Ignitee’s & we all love being a part of these amazing place where ‘Work is Fun & Fun is Work’! Yippee!

Sunday, May 10, 2009

Me & Meri Maggi!




Maggi Maggi Maggi Maggi!
Maggi Maggi Maggi!
Maggi Maggi!
Maggi!


Maggi sunte hi muh main paani aaja hain…
I have the most profound memories with maggi as a kid & that’s still going on! Maggi has been almost like a staple food to me. The variations of making different styles of maggi are as numerous as the stars! Maggi with cheese, Maggi with veggies, Maggi with lemon & mint, Maggi with pepper, Maggi with baby corn, blah blah blah….

The ‘Bas Do Minute’ factor is the USP of Maggi making & scoffing it of course. Maggi comes in more than 25 assorted flavors! However the ‘apna wala’ original masala maggi rocks! For one you can experiment with it for two if you are too lazy to experiment you could have it just like that. There is something so simple about maggi that it uncomplicates your life. It’s like the ultimate survival kit that you can ever have in your life! Picture this : Its two in the night & I wake up head towards the kitchen even without opening my eyes…I frantically search through the cold, chilling refrigerator & to my dismay I find an apple, jam & bread…I am in no mood to eat any of these. I know my plan B & quickly open the shelf grab a packet of my maggi…grate the cheese…throw a few peas….a little butter…a pinch of pepper & salt …2-3 minutes & maggi’s ready to eat! Five minutes & I am done…yummy & I feel like a contented soul. Back to slumber…Maggi is a part of my life & I cannot even imagine a life without ‘me aur meri’ Maggi! Our sweet search team here enjoying maggi greedily ….the Maggi is a bit soggy but we don’t mind as we are dead hungry!

Sunday, May 3, 2009

I Am an Indian….I Am A Mumbaikar…I Am an Ignitee! (PART-II)

I hop in a train on a humidly searing day, looking out of the window I see a drowsy Mumbai dragging itself to a yet another day. Everything around looked quite & at rest surprisingly. I get down at Parel & take a cab to the Ignitee Office. It’s located in a quite secluded lane near Chinchpokli (Chinchpokli is the name of a railway station on the Mumbai suburban railway on India's Central Railway line. Also called Chinchpugli and Chinchpooghly). As I enter the lane, I find a deserted ghost-like building reduced to ruins..i mentally make a note to suggest it as a next Raaz-Part III series location…as I now enter my destination building, which gives me a positive aura & a warm welcome silently.

The structure of the building is pretty old & unpretending in style. We connect instantly & I climb up the stairs & reach the reception desk, there I find our Friendly Julie who makes me comfortable while I wait for Yamica to begin with the interview. I busy myself reading something…after some time she appears like a magician doing the trick & takes me to the meeting room. Later My then 'would be' boss Gautamm takes a 'make believe' grueling interview, which went well all set well, the last least expected question is hurled at me, “By the Way Krutika..Are you by any chance a vegetarian?” I try to hide my disbelief & curtly shoot, “I am a vegetarian by choice but here & there I take up a split personality & suddenly convert into a monster (non-veggie) hehe!”

I Am an Indian….I Am A Mumbaikar…I Am an Ignitee! (PART-I)

On a lazy Sunday afternoon I was reading some fiction for the nth time, my only plan for the day was to chill & soak in the aroma that every Sunday carries with itself. Exams had just lifted its burden from my poor back (like to be melodramatic it helps to visualize you seeJ) & I just prayed that my mother’s brother’s sister-in-law’s father’s aunt’s son will not invite us to one more ‘bored to death’ weddings/dinners/lunches/ blah blah blah!

My phone rings & I just keep my finger crossed, I try to ignore it like you ignore so-called ‘Breaking News’ on news channels & arrow-like twangs of Nasal Reshamiya! I know I know…these examples are as clichéd as clichéd can be but can’t help it!

Ok so I finally drag myself to answer the phone & tan-ta-tan! I get a call from Farheen (a job consultant) for a job opening, Ignitee Digital Solutions. I take down the details without expecting a fairy-tale job. But that’s where the surprise lies…when you don’t have overtly ambitious & yeah unrealistic expectations the outcome is always pleasant & beautiful. Ok so things move on interview is fixed & I gear with my collective knowledge & enthusiasm to Ignitee! Ignitee I Am Coming! (To Be Continued…)

Desktop Cricket

No, this isn’t a new type of cricket. It’s the way people watch cricket at work. With the IPL fever well and truly on, it’s hard to keep your mind completely focussed at work. I mean come on, we’re all human and we love cricket.

And of course, Ignitee’s also doing work for the DLF IPL, so it’s an added incentive to watch cricket at work! (No, I’m NOT making excuses. We seriously do stuff for the DLF IPL!)

Now if you want to know how exactly people indulge in desktop cricket, here’s a sample tutorial:

1. Make sure that no one’s looking directly at your computer screen or you.
2. Run your hands furiously over your keyboard, as if you’re actually typing something.
3. Without lifting your head, lift your eyes above your desk and look straight at the TV.
4. Then, when you know that everyone’s looking at the TV, get up as if nothing’s happened, and ask, “WHAT’S THE SCORE?”

PS: This works only at Ignitee at certain select seating positions. The others have to get up and go right into the canteen to watch the game.

Hey, I got to get back to work. Believe me, this is a fun place to be in. Now, you know why.