Tuesday, May 26, 2009

The People’s Verdict (and IPL’s too)

Anti-incumbency. Worked for one, and not the other. While many feared that the Congress might give way to the BJP, few would’ve betted on the Deccan Chargers going on to win the IPL (those who did made a LOT of money. A LOT)

You might wonder why I’m talking about both of these mutually exclusive events in the same context. Simply because the outcomes were staggeringly similar. It’s simple: the people have spoken for clarity in governance, as opposed to divisive politics. In the same way, the Deccan Chargers didn’t just sit on their bums (like last year). Every player in the team was given a well-defined role. Deccan was a team of Supermen, who had to come down to earth like Clark Kent and finish off the job. And finish it off they did!

The Congress, with the clever use of online advertising—thanks, in no small part, to Ignitee—reached out to the youth more than the BJP did, and by the time BJP woke up, the Congress were too far ahead. They had a good mixture of youth and experience in their ranks, similar to the Deccan Chargers. If Pragyan Ojha took a four-wicket haul in one game, then Gilchrist would take over the next game with a blistering fifty. It’s all about youth and experience in one heady mix.

And oh, us guys here at Ignitee—we too are a blend of youth and experience. Otherwise we wouldn’t have won these two clients—Congress and Max. It required a special blend, and we had that. Oh, congratulations to the Indian National Congress and Deccan Chargers—Jai Ho!

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