Another Business Pitch?

It’s really encouraging and heart warming to read all the passionate posts that have been put up so far. There are posts by the new Ignitees talking about how they like the place, how it’s not just an office, but a learning ground; and how they look forward to each day at office. There are posts by the older lot talking about how they have seen the undying spirit of Ignitees in good times and bad. And then there are posts by Ignitees talking about how they have embraced the digital media and how the digital media has touched every small spec of their life. And of course there are those entertaining posts and musings from Nihal after almost every post .

So what’s new about this post? Well, this post is about a business pitch at Chennai. (At this point, I’m sure you are thinking, what the hell? but just humour me)

It was in the sweltering May heat that three of us (Sandy, Ashok and I) had landed up at the Chennai airport for a business pitch. We were very pleased and confident of the work that we were carrying and therefore the usual nervousness and last minute fixes were missing. We gorged into the Masala Dosas and the Idli Sambhar at Suvarna Bhavan, courtesy our hosts (Priya and Arun). In our excitement, we landed up early at the client’s office. The client was also quite accommodating. We had a good meeting. Came out and celebrated at Kalakuddi with some awesome prawns, mutton, chicken and fish. Shopped in the bylanes of Chennai, saw the Marina beach, waited for four hours for our flight at the airport and reached home at 1:00 AM.

Sounds like any other business trip right? So, why am I telling you all this? Because, when we entered the client office, the client politely told us that he had shortlisted another agency and that the deal was done. But we insisted on presenting our work. Thirty minutes in that conference room and the client promised us more ‘eyeballs’ in a follow-up meeting to see the great work that we had put together! We made a client rethink his decision about signing up an established local agency, purely on the merit of our work!!!

And that’s what this post is all about—the pride I felt to be part of a brilliant team, a team that is

• So passionate and so hungry for winning that it opens up even closed doors

• So full of ideas that it there are ideas flowing in even at three in the morning

• And so full of life that it doesn’t miss out on its food parties and IHE even in the midst of handling the biggest three campaigns in the last six months of digital space!

I’m sure I echo the sentiment of all of us when I say, “Proud to be an Ignitee!”

- Harminder Kaur