IGNITEE NIGHTS

Big accounts. We’re getting some REALLY big accounts these days to work on. For security reasons (and to keep my sanity intact) I won’t reveal the names, but let it suffice to be known that they’re BIG.

And what do BIG accounts do? They keep the creative team up during the night. Yup, that’s us, the CREATIVE team. Web designers, art director, copywriter, creative director, illustrators, visualisers… the works. We stay up all night to work for a pitch that tons of other agencies are pitching for. We need to win, we WANT to win, we WILL win (it’s a kind of imaginary war cry I’ve made up in my head).

The best part is, we have fun during these nights. LOADS of fun. We do a lot of stuff in between work to keep us going through the night. We dance, we sing, we EAT (eat a LOT), and sometimes, if something interesting is happening on TV, we watch that too. Hey, I said we do this stuff IN BETWEEN work. We do work, you know. But we make sure that it doesn’t feel like work. We make it feel FUN and INTERESTING. Without that, you really can’t get through a night of work.

So, if you ever do want to know what having fun means, walk into our office past 10 PM on any given weekday (sometimes, weekend too). You’ll find us fooling and laughing around… and of course, working EXTREMELY hard. We just love this place. It’s truly ‘ignited’.